Banijay Expands Global Reach of Ninja Warrior Obstacle Course Format

In a significant move, Banijay Entertainment has acquired the international distribution rights to the iconic Ninja Warrior format, excluding the U.S. as well as Asia, France, Germany, and Poland. The deal, finalized just days before the MIPCOM television market, will enable Banijay to expand the reach of the popular obstacle course competition show globally through its network of production labels.

Ninja Warrior, created by Japanese broadcaster TBS, has already found success in five international markets. Banijay's acquisition of the worldwide sales rights, excluding a few key regions, positions the company to further scale and relaunch the format in new territories.

According to James Townley, Banijay's Chief Content Officer, Ninja Warrior represents "classic sportainment at its very best, packed with intense jeopardy, physical prowess and competitive energy." Townley expressed confidence in Banijay's ability to evolve the brand and build on the momentum established by the original Japanese version.

The partnership is an exciting step for TBS Holdings, the global business arm of the Japanese broadcaster. Katsuaki Seto, TBS Holdings' Executive Officer, stated that the deal aligns with the company's mission of "Inspiring Global Love for Japan through Timeless Moments" by delivering the iconic game show to even more audiences worldwide.