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Banijay Scripted Chief Steers Company's Ambitious Global Content Push
13 Oct
Summary
- Banijay scripted chief Johannes Jensen oversees 60+ labels in 20+ territories
- Company produced over 1,000 hours of scripted content across 100+ titles in recent years
- Focuses on "bold, new stories" while also nurturing IP for scale and balance
As of October 13th, 2025, Banijay's scripted chief Johannes Jensen is spearheading the company's ambitious global content strategy. Jensen, who has risen through the ranks over the past three decades, now oversees the output of more than 60 labels across 20+ territories within the Banijay group.
Under Jensen's leadership, Banijay has produced over 1,000 hours of scripted content across more than 100 titles in recent years, cementing its position as the number one European scripted studio. The company's focus is on "bold, new stories" while also nurturing valuable IP to achieve scale and balance.
Jensen works closely with head of scripted, creative Steve Matthews to support Banijay's thriving portfolio of labels. Their holistic approach combines Jensen's business expertise in areas like financing and global strategy with Matthews' creative insights from his background working with HBO and other leading networks.
Looking ahead, Jensen sees continued growth opportunities in working with global streamers, which are becoming an increasingly important part of Banijay's business alongside traditional broadcasters. The company's diverse scripted slate includes high-profile returning series, historical dramas, and character-driven stories that resonate with audiences worldwide.
