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Banijay Eyes U.S. Scripted Surge Post-Merger
23 Oct
Summary
- Banijay Entertainment aims for U.S. scripted expansion.
- The company seeks to leverage Netflix's focus on American hits.
- Retaining intellectual property is a key strategic priority.
Banijay Entertainment, recently formed from a merger, is planning a significant expansion into U.S. scripted production. The company aims to capitalize on Netflix's increased focus on American hits and grow its English-language scripted offerings. This strategic move also involves leveraging the talent and IP acquired through the merger with All3Media.
The global demand for European dramas continues to rise, with the U.K. serving as a key bridge between Hollywood and European markets. Banijay emphasizes the importance of retaining intellectual property, viewing it as critical for reinvesting in creativity and maintaining its business model. This is a significant focus for the company currently.
Despite financial pressures on U.S. studios and streamers, Banijay sees opportunities, particularly in the English-language market. The company's strategy involves balancing creative and financial considerations while exploring growth in U.S. scripted content. Banijay's commitment to local stories with global appeal is evident in its continued investment in European productions.
