Why is Banijay shifting its focus to movie production?

Bassetti cites the growing demand for international films from streaming platforms as the primary reason for Banijay's strategic move to ramp up its movie production efforts.

What are some of Banijay's recent movie projects?

Banijay's Spanish production arm, Pookeepsie, has produced the Prime Video movie series Culpables, while the company has also been involved in other high-profile film projects like Alain Goldman's Venice title A Pied D'Oeuvre and the Italian comedy Diva Futura.

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Banijay CEO Vows to Ramp Up Movie Production Amid Streaming Surge

Q: What is Banijay Entertainment planning to do?

Banijay Entertainment CEO Marco Bassetti says the company will be more "aggressive" in pursuing feature film projects, aiming to increase its current output of 14-15 movies per year.

14 Oct

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Summary

Banijay Entertainment CEO Marco Bassetti says company will be more "aggressive" in movie production
Banijay currently produces 14-15 movies per year, plans to increase output
Bassetti cites growing demand for international films from streaming platforms

Banijay CEO Vows to Ramp Up Movie Production Amid Streaming Surge

In a significant shift, Banijay Entertainment, the European media conglomerate, is set to ramp up its movie production efforts. According to CEO Marco Bassetti, the company, which has traditionally focused on television, will now be more "aggressive" in pursuing feature film projects.

Bassetti, who also serves as CEO of Banijay Live, the company's live events division, explained that the changing landscape of the movie industry, particularly the rise of streaming platforms, has prompted this strategic move. "The movie business with the platforms has changed a lot," he said, noting that Banijay is currently producing 14-15 movies per year and plans to increase this output.