Banijay America Taps Creator Comedy Powerhouse

Banijay America has initiated a significant strategic alliance with Don't Tell Comedy, a prominent and rapidly growing stand-up comedy brand in the United States. This partnership, in conjunction with Banijay Rights, is poised to amplify Don't Tell Comedy's presence by making its vast library of 115 hours of stand-up content accessible to a global audience on streaming and digital platforms. The venture is designed to cultivate fresh opportunities for emerging talent, develop innovative formats, and forge new brand partnerships.

This collaboration grants Don't Tell Comedy access to Banijay Entertainment's extensive global network, specialized digital channel expertise, and robust production resources. The objective is to effectively monetize its expanding content catalog, connect with new viewers, and generate career advancements for its comedians through longer-form programming. Banijay will also spearhead the launch of dedicated Don't Tell Comedy channels on YouTube, aiming to capitalize on the platform's significant growth on living room screens.