Home / Arts and Entertainment / Balaji Telefilms Launches Hoonur Talent Agency
Balaji Telefilms Launches Hoonur Talent Agency
6 Feb
Summary
- Balaji Telefilms launches Hoonur, a new talent management vertical.
- Hoonur aims to offer focused representation and career direction.
- Mohammed Nagman Lateef will lead the new talent management division.

Balaji Telefilms has announced the launch of Hoonur, a new talent management vertical operating under Balaji Telefilms Digital. This strategic move signifies an expansion of the company's integrated entertainment ecosystem, reinforcing its dedication to artist development and career planning.
Hoonur is designed to navigate the evolving platform-driven entertainment industry by offering focused representation. The vertical will integrate talent development, content strategy, brand alignment, and audience engagement, providing artists with long-term career direction and access to varied opportunities.
The new initiative will be spearheaded by Mohammed Nagman Lateef, who brings over 11 years of experience in talent management and entertainment strategy. Lateef's previous role involved founding and leading Iconic Entertainment, where he established a reputation for progressive artist representation.



