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Bad Friends Podcast Strikes New Wave Deal
5 Oct
Summary
- Bad Friends podcast partners with Wave for ad sales.
- Wave will manage distribution across YouTube and platforms.
- The podcast generates over 38 million monthly views.
The popular "Bad Friends" podcast, hosted by Andrew Santino and Bobby Lee, has officially partnered with Wave for advertising sales and distribution. This new deal commenced with a fresh episode released on Monday.
Wave will now handle all advertising sales and ensure distribution across various platforms, including YouTube, podcasting services, and other social media channels. The hosts emphasized their commitment to maintaining comedic freedom and expanding the show's reach.
Launched in 2020, "Bad Friends" has achieved significant popularity, accumulating over 38 million monthly views. This expansion marks a natural next step for Wave, which already collaborates with Santino on his show 'Whiskey Ginger'.