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Bad Bunny Shatters Grammys Fashion Norms
7 Feb
Summary
- Bad Bunny made history with first non-English album of the year win.
- His tuxedo propelled Schiaparelli to top fashion brand status.
- He outperformed both women and male stars in red carpet engagement.

At the 2026 Grammys, Bad Bunny achieved a historic milestone by winning album of the year for his Spanish-language album, Debí Tirar Más Fotos. This marked the first time an artist received this award for a project not in English.
His red carpet appearance also set a new benchmark. Bad Bunny's custom Schiaparelli tuxedo, a first for the French house, led the brand to the top of The Hollywood Reporter's Red Carpet Power Rankings. This accomplishment is significant as men's fashion has historically underperformed compared to women's in these rankings.
Overall, Bad Bunny captured the highest engagement among male stars and even surpassed top female artists in earned media value. His influence is now being measured across five major awards shows and the Met Gala, utilizing Launchmetrics' MIV algorithm.




