Baahubali Franchise Goes Global: New Licensing Deals Announced

The Baahubali franchise is set to extend its reach far beyond the silver screen through an expanded consumer products and brand partnerships program. Arka Media Works has partnered with Dream Theatre Pvt. Ltd. to spearhead this initiative, aiming to broaden the franchise's presence in India and global markets. This strategic move aligns with the upcoming release of "Baahubali: The Eternal War," a two-part CGI animated series that promises to explore new dimensions of the Baahubali universe.

Dream Theatre has been appointed as the exclusive licensing and merchandising partner for India, while also acting as a strategic collaborator for international licensing, sponsorships, and co-branded experiences. Creator S.S. Rajamouli expressed enthusiasm, stating the franchise always had potential beyond film, and "The Eternal War" offers new avenues for exploration. Shobu Yarlagadda, CEO of Arka Media Works, highlighted Dream Theatre's experience in building licensing programs and brand partnerships.

The partnership will encompass a wide array of product categories, including apparel, collectibles, gaming, and publishing, alongside exploring sponsorships and promotional collaborations. The Baahubali films have achieved significant global success, grossing over Rs. 2,400 crores. "Baahubali: The Eternal War," produced by Arka Media Works and directed by Ishan Shukla, will feature Baahubali in the afterlife, facing conflicts across 14 realms. The animated epic was also selected for the Work in Progress program at the Annecy International Animation Film Festival 2026, underscoring its international appeal.