What is Ayushmann Khurrana's philosophy on storytelling?

Khurrana believes that a good subject and strong script will always find an audience, regardless of the medium. He emphasizes that the "entertainment quotient should always overpower the messaging" in his films, as he aims to deliver "subtle messaging with entertainment" to captivate audiences.

How does Ayushmann Khurrana differentiate between theatrical and OTT-friendly subjects?

Khurrana explains that taboo films on subjects like erectile dysfunction may be better suited for streaming platforms, while more commercially-viable quirky narratives can thrive in theaters. He believes these "taboo" stories should still reach the grassroots audience.

Home / Arts and Entertainment / Ayushmann Khurrana Adapts Acting Approach for Wider Audience in Post-Pandemic Era

Ayushmann Khurrana Adapts Acting Approach for Wider Audience in Post-Pandemic Era

Q: How has Ayushmann Khurrana's acting approach changed in the post-pandemic era?

Ayushmann Khurrana has consciously diversified his filmography to appeal to a wider, more mainstream audience, while still retaining his signature quirky and socially-conscious style. He now aims to balance taboo-driven films with more commercially-viable, rooted narratives.

8 Oct

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Summary

Ayushmann Khurrana shifts focus from taboo subjects to more commercial, rooted films
Balances quirky, socially-conscious roles with broader audience appeal
Believes a good script and subject will always find an audience

Ayushmann Khurrana Adapts Acting Approach for Wider Audience in Post-Pandemic Era

In the past two years, Bollywood actor Ayushmann Khurrana has observed a shift in viewing patterns and has consequently adapted his approach to acting. As of October 2025, Khurrana is now consciously diversifying his filmography to appeal to a broader, more mainstream audience, while still retaining his signature quirky and socially-conscious style.

Khurrana, who has built a reputation for taking on taboo subjects in his films, explained that he has "deviated post-pandemic" from his earlier choices. He now aims to cater to a "bigger, more rooted and commercial palette," though he asserts he will continue to take on "slightly away from taboo, but not from quirk" projects that align with his core sensibilities.

The actor, who is set to appear in a mix of theatrical and OTT releases, believes that a good subject and strong script will always find an audience, regardless of the medium. He elaborated on the distinction between taboo-driven films, which may be better suited for streaming platforms, and more commercially-viable quirky narratives that can thrive in theaters.

Khurrana, who comes from a street theater background, emphasized that the "entertainment quotient should always overpower the messaging" in his films, as he aims to deliver "subtle messaging with entertainment" to captivate audiences.

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