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Stars Flaunt Timepieces: Watch Game Strong at Awards
15 Mar
Summary
- Actors are increasingly showcasing luxury watches on red carpets.
- Brand ambassador contracts mandate timepiece visibility at events.
- High-end watches from Jaeger-LeCoultre to Audemars Piguet featured.

During the 2026 awards season, actors have elevated the importance of showcasing luxury timepieces on the red carpet. The trend, amplified since the pandemic, has transformed wrists into highly valued spaces for display. This strategic emphasis is often driven by lucrative brand ambassador contracts that require celebrities to prominently feature specific watches. Agencies even coordinate with photographers to capture these coveted wrist shots.
Notable appearances include Adam Brody in a Jaeger-LeCoultre Reverso, Miles Caton with a Hublot Spirit of Big Bang, and Patrick Dempsey wearing a TAG Heuer Carrera. Leonardo DiCaprio has consistently sported his Rolex Cosmograph Daytona "Le Mans," while Nikki Glaser dazzled with a Jacob & Co. Diamond Boutique Timepiece valued at $450,000. Michael B. Jordan chose a vintage Piaget, and Connor Storrie wore a Tiffany & Co. Union Square watch.
Other stars also made significant watch statements. Jeff Goldblum was seen with a Blancpain Villeret Squelette 8 Jours, and Stellan Skarsgard opted for a special edition Omega Seamaster Milano Cortina. Tramell Tillman completed his look with an Audemars Piguet Royal Oak "Jumbo" Extra-Thin Openworked. These selections highlight a diverse range of high-value timepieces from prestigious brands featured prominently throughout the recent awards ceremonies.




