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Avatar Ditches Papyrus Font After SNL Sketch
19 Jul
Summary
- The Papyrus font is no longer used in Avatar's logo.
- A SNL sketch about the Papyrus font gained significant attention.
- James Cameron is releasing four Avatar sequels.
A beloved, albeit controversial, font is officially out for James Cameron's "Avatar" franchise. This week, the new logo for the upcoming "Avatar" sequels was revealed, notably excluding the Papyrus font that had been a part of its visual identity. The decision appears to be a direct nod to the cultural conversation sparked by a recent "Saturday Night Live" sketch.
The "Papyrus" sketch, written by SNL writer Julio Torres and featuring Ryan Gosling, went viral about a year ago. It humorously spotlighted the font's widespread use and divisive nature. Its immense popularity seems to have influenced the "Avatar" franchise's branding.
This visual update comes as James Cameron is set to deliver four additional "Avatar" films within the next seven years. The removal of the Papyrus font signifies a deliberate change, responding to public commentary and the enduring impact of pop culture, ensuring a fresh look for the highly anticipated sequels.
