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Avatar 3 Underwhelms: Box Office Disappointment
22 Dec
Summary
- Avatar: Fire and Ash debuted with $88 million, missing projections.
- Franchise history shows slow burns leading to global success.
- David, a faith-based animated film, set a new studio record.
James Cameron's latest installment, Avatar: Fire and Ash, has kicked off its theatrical run with a domestic debut of $88 million, failing to meet its anticipated $100 million target. This opening figure, however, still surpassed competing films such as Sydney Sweeney's thriller The Housemaid and Angel Studios' animated musical David, which debuted to $19 million and $22 million respectively.
The franchise's history suggests that initial box office numbers are not indicative of overall success. Both the original Avatar (2009) and its sequel, Avatar: The Way of Water (2022), had modest opening weekends of $77 million and $134 million, respectively, but went on to achieve massive global revenues and sustained popularity over several weeks.
Angel Studios' David made a significant impact, recording a $22 million debut and setting a new benchmark for faith-based animated films. This performance marks a notable achievement for the studio, outperforming previous releases and historical records in its category. Avatar: Fire and Ash has already garnered $345 million globally, indicating potential for the franchise's characteristic slow-burn success.
