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Dhurandhar Storm Hits Avatar 2 Box Office in India
20 Dec
Summary
- Avatar 2's opening weekend in India is projected between Rs. 65-70 crores.
- An unprecedented storm caused at least a 25% business hit for the film.
- Strong brand value of James Cameron keeps audience engagement high.
James Cameron's Avatar: Fire and Ash faced considerable challenges at the Indian box office, largely attributed to the Dhurandhar storm. The film opened on Friday with Rs. 18 crores and saw an estimated 20-25 percent jump on Saturday, bringing its two-day total to around Rs. 43 crores. Projections for the opening weekend are between Rs. 65 crores to Rs. 70 crores.
The severe weather phenomenon, the Dhurandhar wave, is estimated to have caused at least a 25 percent dip in business. Despite this setback, the film continues to attract audiences, buoyed by James Cameron's directorial reputation and the strong recall of the Avatar franchise within the country.
Audience engagement remains robust due to the film's strong brand value and franchise recognition. While the current business is lower than the previous Avatar installment, there is optimism that the film will perform well during the upcoming Christmas and New Year holiday season, potentially securing a spot among the top 7 highest-grossing Hollywood imports in India.