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Hollywood's Audience Exodus: Where Have All The Viewers Gone?
21 Nov
Summary
- Audiences are distracted by video games and YouTube content.
- Younger demographics are exploring shopping malls and new tech.
- Award campaigns face challenges with new rules and distribution methods.

Hollywood faces a perplexing dilemma as a significant portion of its audience has seemingly vanished, leading to a string of underperforming releases this fall. The prevailing theory suggests that an oversaturation of entertainment options is to blame, diverting attention from traditional cinema. Senior demographics are reportedly engrossed in video games like Hades II and content on YouTube, while younger audiences are exploring new tech and even rediscovering shopping malls.
The entertainment landscape has dramatically shifted, with platforms like Netflix offering varied experiences, including live events and mini-restaurants within their theaters. Even job searches are now influenced by AI, further fragmenting audience attention. This makes it challenging for traditional movie outings and award season campaigns to capture the public's interest, as audiences appear less engaged with multiplex offerings.
Award campaigns themselves are navigating new restrictions, including the ban on private screening parties and discouragement of aggressive promotions. The distribution of DVDs has been replaced by an Academy Screening Room, which, while offering features like customizable sound and subtitles, also presents its own set of technical glitches. This evolving environment raises questions about the reception of this year's award contenders, with some early releases being perceived as too niche or cerebral by audiences.




