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Silicon Valley Satire Mocks Apple's 'Cupertino'
13 Apr
Summary
- The show 'The Audacity' satirizes tech giant Apple as 'Cupertino'.
- Cupertino's CEO is mockingly called 'Big Tim'.
- The show references worker suicides at Cupertino's Guangzhou factory.

The television show 'The Audacity' offers a satirical look at Silicon Valley, creating fictional analogs of real tech companies. One prominent example is 'Cupertino,' a thinly veiled representation of Apple, named after the city where Apple's headquarters are located. The series also humorously refers to Cupertino's CEO as 'Big Tim,' a clear nod to Apple's current CEO.
Beyond lighthearted jabs, 'The Audacity' delves into more serious commentary, referencing the grim working conditions in Cupertino's Guangzhou factory. An ethics officer reveals that workers are dying by suicide, drawing a parallel to the well-documented suicides at Foxconn's Shenzhen plant in 2010, where Apple products are manufactured.
Showrunner Jonathan Glatzer developed the series after spending time in Silicon Valley and consulting with industry insiders. However, he noted that Apple representatives were unwilling to engage with him about the show, a reticence that may have influenced Cupertino's significant role in the narrative.