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Atresmedia Shines at San Sebastián Film Fest
8 Sep
Summary
- Atresmedia presents four films and two series at San Sebastián.
- Company emphasizes audience connection for Spanish cinema's future.
- Strategic partnerships with platforms enable ambitious productions.
Atresmedia Cine is prominently featured at the San Sebastián Festival with four diverse film selections across various competition sections. These include 'El mal padre' in the main competition, 'La Bola Negra' in Perlak, 'Karateka' at the Velodrome, and 'Blind Ants,' which will open Zinemira.
The company's extensive presence, also including the series 'Sira' and 'Trazos ocultos,' underscores its vital role in Spanish cinema. Jaime Ortiz de Artiñano, managing director of Atresmedia Cine, stated that this model supports ambitious projects from inception to audience engagement, positioning San Sebastián as a key international launchpad.
Atresmedia's current strategy encompasses both established franchises and large-scale productions, all characterized by ambition and emotional resonance. Ortiz de Artiñano emphasized a forward-thinking approach for Spanish cinema, prioritizing audience appeal over sheer volume of productions.
Furthermore, collaborations with streaming platforms are becoming integral to the production of high-caliber Spanish films. Examples like Movistar Plus's 'La Bola Negra' and Netflix's involvement in 'Karateka' illustrate how these partnerships foster more ambitious cinematic endeavors.
