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Aspiring Musicians Vie for $250K Prize and Record Deal on 'The Road'
3 Nov
Summary
- CBS show 'The Road' follows 12 emerging musicians competing to open for Keith Urban
- Winner receives $250,000 and a record deal
- Judges include Blake Shelton, Keith Urban, and Gretchen Wilson as tour manager
As of November 3rd, 2025, CBS's new music competition show 'The Road' is underway, following 12 emerging artists as they compete to become the opening act for Keith Urban's nationwide tour. The winner of the show will receive a grand prize of $250,000 and a record deal.
In addition to Urban, the show features fellow country star Blake Shelton as a judge, along with Gretchen Wilson in the role of tour manager. Throughout the season, the contestants will advance to the next city based on the reactions from the crowds at their respective shows. By the end of the season, only one act will remain standing.
The series aims to provide a behind-the-scenes look at the "gritty and unforgiving life of a touring musician," with exclusive access to the inner workings of the music industry. Viewers will see the 12 artists, who are described as "triple threats" - singers, songwriters, and instrumentalists - as they tackle the grueling schedule and challenges of life on the road in pursuit of their dreams.
