Aspiring Artists Vie for Coveted Keith Urban Tour Spot in Gritty New Music Competition

In October 2025, a groundbreaking new music competition series called "The Road" is set to premiere on CBS. The show, produced by Lee Metzger and Blake Shelton, offers a unique behind-the-scenes look at the life of touring artists.

Unlike traditional talent competitions, "The Road" is focused on helping contestants build sustainable music careers, not just creating short-lived viral stars. Metzger and Shelton, along with "Yellowstone" creator Taylor Sheridan, have handpicked 12 artists who are already seasoned performers, working in bars and clubs across the country.

These contestants will have the chance to open for country music icon Keith Urban on tour across the American South, performing both original songs and covers for live audiences. The winner will receive a $250,000 cash prize, a recording contract, and a performance slot at the prestigious Stagecoach Country Music Festival.

"The Road" aims to provide a more authentic representation of the music industry, where success is measured not by streams or social media followers, but by the ability to captivate live audiences night after night. With Shelton and Urban providing feedback and guidance, the contestants will have the opportunity to showcase their talent and build a dedicated fan base through their opening act performances.