Asian Animation Booms: Beyond Kids, Embracing Global Stages

The animation industry across Asia is experiencing a significant upswing, marked by a shift towards more mature storytelling and a growing global presence. Breakout hits from Indonesia, such as Visinema's 'Jumbo,' and Malaysia's expanding range of teen-centric narratives signal a new era for regional animation. These developments highlight a conscious effort to create content that resonates with older audiences and tackles a broader spectrum of themes.

Malaysia, in particular, has seen its animation evolve to cater to viewers aged 13 and above, moving beyond traditional children's programming. With animated series like 'Kisah Bawah Tanah' aiming to explore themes of adulthood, the industry is actively seeking to engage a wider demographic. Similarly, Indonesia's 'Jumbo' has achieved international success, screening in over 40 countries and demonstrating the potential for locally produced animation to achieve global reach and box office success.

Despite these successes, industry leaders emphasize the critical need for increased scale, robust investment, and more efficient distribution channels to sustain this growth. The creation of ambitious projects like South Korea's 'Red Shoes and the Seven Dwarves,' with its substantial budget, underscores the region's growing ambition. Panelists agree that fostering a supportive ecosystem with believing investors and distribution partners is crucial for unlocking the full potential of Asian animation on the world stage.