What privileges have been removed for The Apprentice contestants?

Contestants are no longer allowed to drink alcohol, smoke, or swear on the show.

Why are there no clocks or watches allowed for The Apprentice candidates?

Producers aim to detach contestants from reality and increase pressure by removing all means of tracking time.

Does The Apprentice winner Dean Franklin think the prize money is sufficient?

Dean Franklin believes the £250,000 prize money should be doubled, stating it doesn't go far in business.

Home / Arts and Entertainment / Apprentice Winner Reveals Shocking Behind-the-Scenes Rules

Apprentice Winner Reveals Shocking Behind-the-Scenes Rules

30 Jan

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Summary

Contestants are banned from drinking, smoking, and swearing.
There are no clocks in the mansion, and watches are forbidden.
Tasks are filmed over multiple days, intensifying the pressure.

Apprentice Winner Reveals Shocking Behind-the-Scenes Rules

The 2025 winner of The Apprentice, Dean Franklin, has detailed the show's heightened intensity and behind-the-scenes restrictions. Franklin, 35, shared that contestants are now prohibited from drinking alcohol, smoking, or swearing, privileges previously allowed.

Producers aim to 'strip you down from life as you know it' by removing familiar comforts. This includes a ban on watches and the absence of clocks in the contestants' mansion, ensuring they have no concept of time, often leading to tasks starting at 3 am or 4 am.

Franklin described the filming process as 'all-consuming' and 'constant pressure.' Each task can take two to three days to film, with boardroom scenes also being lengthy and stressful. He believes the £250,000 prize money, which Lord Sugar invests in the winner's business, should be doubled due to the extreme conditions.