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Apprentice Winner Fights Racism & Beauty Standards
16 Apr
Summary
- Karishma Vijay crowned winner of The Apprentice's 20th series.
- She aims to tackle racism and toxic beauty standards with her platform.
- Secured £250,000 investment for her beauty brand, Kishkin Skin.

Karishma Vijay has emerged as the winner of The Apprentice's 20th series, earning a £250,000 investment for her beauty brand, Kishkin Skin. The 29-year-old business owner, who is the daughter of immigrant parents, views her victory as a powerful statement against racial and beauty industry inequalities.
Vijay plans to use her new platform to advocate for change, challenging an industry she feels has historically overlooked ethnic minorities. Her personal journey, marked by struggles with acne and financial instability, fueled her determination to succeed and aspire for comfort and stability.
During the final, Vijay presented her beauty elixir, which aims to combat acne, impressing Lord Sugar and industry experts. She spoke candidly about her past anxieties over generating sufficient online sales and the emotional toll of her own skin struggles.
Beyond business, Vijay is committed to promoting representation in the influencer industry, aiming to provide opportunities for diverse individuals. She also recently celebrated her engagement, looking forward to a wedding with her fiancé.