Home / Arts and Entertainment / Lord Sugar Defends Apprentice's 20th Series Relevance
Lord Sugar Defends Apprentice's 20th Series Relevance
11 Mar
Summary
- The Apprentice has been renewed for three additional years.
- Lord Sugar claims teenagers are a significant audience for the show.
- This year saw a rare triple firing in the latest episode.
The future of the BBC's "The Apprentice" has been secured for three more years, as Lord Alan Sugar defends its ongoing relevance. At 78, Sugar insists the entrepreneurial show, entering its 20th series, continues to captivate younger audiences.
He believes a new generation of 13- to 15-year-olds are tuning in, gaining valuable business awareness. Sugar shared this as the show was confirmed for an additional three seasons.
The businessman also reflected on modern youth culture, suggesting that obsessions with consumer goods like the latest iPhones and Nike shoes distract from developing business acumen.
Recent events on the show included a corporate away day task in Egypt, which resulted in a significant loss for one team due to client refunds for raw food and wet clothing.
In a historic move, Lord Sugar made a triple sacking, sending project manager Megan Ruiter and candidates Carrington Saunders and Andrea Cooper home. All three expressed differing views on the fairness of their dismissals.
