Home / Arts and Entertainment / Garlic Farmers & Apprentice Stars: A Farmyard Deal!
Garlic Farmers & Apprentice Stars: A Farmyard Deal!
21 Mar
Summary
- The Garlic Farm hosted The Apprentice for a buying challenge.
- Contestants sought discounts, but the farm cited living costs.
- The episode boosted website traffic for Isle of Wight tourism.
The Garlic Farm, located on the Isle of Wight, recently served as a filming location for the BBC One show, The Apprentice. Husband and wife owners Barnes and Natasha Edwards welcomed contestants for a specific buying challenge featured in the episode broadcast on March 19, 2026. This task involved purchasing nine island-associated items as economically as possible.
Barnes Edwards noted the show's focus on discounts, contrasting it with the reality for island businesses like his own, which cannot typically afford such reductions. While some contestants visited other island establishments, including Grace's Bakery, the farm's "pick your own" garlic offering was staged solely for television. Ultimately, two contestants paid more than their rivals for their garlic despite a 15% discount.
The episode, which also featured scenes at The Hut and The Royal Hotel, has been credited with positively showcasing the Isle of Wight. Dominic Wray of Visit Isle of Wight reported a subsequent increase in website traffic, indicating the show's promotional impact.
