Home / Arts and Entertainment / Apple's New CEO Vows to Dominate Entertainment
Apple's New CEO Vows to Dominate Entertainment
28 Jul
Summary
- Incoming CEO John Ternus committed to building entertainment momentum.
- Apple TV+ aims for 'best' content, not just 'most' content.
- Company innovates with custom tech for experiences like F1.
John Ternus, set to lead Apple's entertainment division starting in September, has stated his dedication to furthering the company's success in the sector. He highlighted the current strong momentum, evidenced by popular shows and films.
Ternus's commitment comes as Apple continues to invest in original content for its streaming service, now simply called Apple TV. The company has seen critical acclaim and commercial success with titles like the best picture winner 'CODA' and Emmy-winning series.
Current CEO Tim Cook elaborated on Apple's content strategy, emphasizing a focus on quality over quantity. He stated the company aims to provide the 'best' viewing experiences, differentiating from competitors who prioritize volume.
Cook also indicated an openness to strategic partnerships, particularly those allowing for unique innovation. He cited the Formula 1 collaboration, which involved developing custom camera technology to enhance audience immersion, as a prime example of Apple's approach to distinctive entertainment ventures.
