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Apple Streaming Eyes More Blockbusters
24 Jun
Summary
- Apple plans to produce more TV shows and films for its streaming service.
- The company will continue to release movies in movie theaters.
- A sequel script for the film "F1" is currently in development.
Apple aims to enhance its streaming service and theatrical releases with a greater volume of high-quality TV shows and movies. Eddy Cue, who oversees the company's entertainment ventures, expressed this ambition, stating the company wants to "keep getting better and more." This commitment is expected to continue under the new CEO, John Ternus, who is a strong supporter of Apple's content.
The company has a history of successful original content, including the Oscar-winning "CODA" and Emmy-winning shows like "Ted Lasso." They are currently developing a script for a sequel to the box-office hit "F1," which grossed over $634 million globally.
Apple plans to continue producing films for both its streaming service, now known simply as Apple TV, and for traditional movie theaters. Cue believes this dual strategy is complementary, citing "F1's" success in both venues as evidence. This approach has not hindered audience engagement on Apple TV after its theatrical run.
