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Sound Creates Apple Music's New Visuals!
21 Oct
Summary
- New Apple Music logo uses practical effects with sound and mineral oil.
- Collaboration involved Apple, Fred Again, and NEST Acoustics.
- App icon changes from red to black and white, receiving criticism.
Apple Music has introduced a striking new visual identity. The company developed a unique design language and logo by using practical effects. This involved etching a musical note onto glass, submerging it in mineral oil, and then using sound tones to create rippling visuals filmed for the logo. This innovative approach aims to visually represent music through sound waves.
The project was a collaborative effort between Apple, music producer Fred Again, and NEST Acoustics. The concept was to let sound generate the visuals, distilling music into a beautiful graphical representation. This motion-filled, rippling logo will soon be featured at the beginning of Apple Music videos and concert footage.
Alongside the new visual branding, the Apple Music app icon is transitioning from red to a black-and-white design. This particular change has sparked negative reactions from users on the internet. These updates are slated to be included in upcoming software releases, such as iOS 27.2 and macOS 27.2.
