Home / Arts and Entertainment / Applause Entertainment Eyes Microdrama Future with Story TV
Applause Entertainment Eyes Microdrama Future with Story TV
17 Mar
Summary
- Applause Entertainment partners with Story TV for short-form mobile content.
- Story TV to adapt Applause's 'Hello Mini' into vertical microdrama.
- Story TV boasts over 50 million users in India's microdrama sector.
Applause Entertainment, known for productions like 'Scam 1992,' has formed an exclusive partnership with the Indian microdrama platform Story TV. This collaboration aims to co-produce and distribute a new range of short-form content specifically designed for mobile users across multiple genres.
Story TV will also adapt Applause's romantic-thriller series, 'Hello Mini,' into a vertical microdrama format. Launched in July 2025, Story TV has experienced swift growth within India's emerging microdrama market, reporting over 50 million users and a catalog of more than 1,000 titles in Hindi, Tamil, and Telugu.
This move represents Applause Entertainment's measured entry into the microdrama space, a format the studio is actively evaluating. The partnership with Story TV, a platform with a proven understanding of microdramas and their audiences, allows Applause to explore this new frontier while continuing to assess its creative and viewership potential.
