Anuv Jain: Music's Heartbeat Beyond the Viral Snippet

Anuv Jain asserts that audiences are primarily seeking "good vibes" and authentic emotional connections through music, often mistaking viral soundbites for the full artistic scope. He highlights that while Bollywood music often prioritizes catchy hooks, this does not inherently diminish songwriting quality, emphasizing the difficulty in crafting a memorable hook. Jain observes that the current music discovery landscape, heavily influenced by social media feeds, can narrow listener perception to only trending snippets, overlooking the vast diversity of music available.

He views platforms like Instagram as empowering for artists, shifting gatekeeping power from radio and labels directly into creators' hands. This allows any artist with a resonant song to achieve rapid success. Jain suggests that the perceived repetition in music often stems from listener comfort and consumption patterns rather than a lack of variety among artists. He notes that while grand spectacles are increasing in live performances, audiences are demonstrating a strong appetite for raw, emotional experiences.

Jain's own music, described as softer and more emotive, focuses on evoking feelings experienced during moments of introspection, such as late-night contemplation. He maintains an intimate connection with his audience through storytelling during live sets. Regarding AI, Jain uses it for practical linguistic tasks but firmly rejects its use in creative music production, advocating for the preservation of the human element in art. His recent sold-out shows, evolving from solo performances to band-backed productions with synchronized visuals, indicate a growing demand for emotionally resonant live music.