Anuv Jain: Music's Heartbeat Beyond the Viral Snippet

Anuv Jain asserts that audiences are primarily seeking "good vibes" and authentic emotional connections through music, often mistaking viral soundbites for the full artistic scope. He highlights that while Bollywood music often prioritizes catchy hooks, this does not inherently diminish songwriting quality, emphasizing the difficulty in crafting a memorable hook. Jain observes that the current music discovery landscape, heavily influenced by social media feeds, can narrow listener perception to only trending snippets, overlooking the vast diversity of music available.

He views platforms like Instagram as empowering for artists, shifting gatekeeping power from radio and labels directly into creators' hands. This allows any artist with a resonant song to achieve rapid success. Jain suggests that the perceived repetition in music often stems from listener comfort and consumption patterns rather than a lack of variety among artists. He notes that while grand spectacles are increasing in live performances, audiences are demonstrating a strong appetite for raw, emotional experiences.