Jadaone Launches Ilaya Ilaya, Championing Filipino Cinema

Antoinette Jadaone, acclaimed Filipino filmmaker, has launched Ilaya Ilaya, a new production company co-run with producer Reign Anne De Guzman. The outfit aims to champion Filipino cinema, women-led narratives, and genres that often struggle for support. Their diverse slate includes the found-footage horror film 'Birdsong,' directed by Pam Miras, and the supernatural comedy 'Chandra Catacutan And The Curse Of The Fuchsia Moon,' starring Eugene Domingo.

Ilaya Ilaya is also developing 'Crème de la Crème,' a coming-of-age whodunnit, and Antoinette Jadaone is set to direct 'Boldstar,' a dark comedy. Beyond film, the company is expanding into television with an untitled romcom series for Netflix Philippines, marking Jadaone's return to the genre. Furthermore, an immersive stage adaptation of Jadaone's film 'Sunshine' is in development, promising a unique audience experience.

Jadaone expressed a commitment to intentional storytelling and collaboration with individuals who share a passion for Philippine cinema. De Guzman added that Ilaya Ilaya hopes to inspire greater appreciation for local films among Filipinos. The company's initiative signifies a significant push for diverse and artistically driven content within the Philippine film industry.