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Ant & Dec Launch New Shows Beyond ITV
12 Mar
Summary
- Ant and Dec are launching seven new shows on their Belta Box platform.
- The new shows feature an all-star cast including Sam Thompson and Scarlett Moffatt.
- Their Belta Box channels include YouTube, Facebook, Instagram, and TikTok.
Ant McPartlin and Declan Donnelly are set to launch seven new entertainment shows, moving beyond their traditional ITV platform. These programs will be distributed through their digital venture, Belta Box, which encompasses channels on YouTube, Facebook, Instagram, and TikTok. This initiative is produced by their company, Mitre Studios.
The lineup boasts an impressive roster of celebrities, including Sam Thompson, Sian Welby, Mollie King, and Scarlett Moffatt. The shows will cover various themes, such as Disney-inspired content with 'Friend Like Me,' cooking series, and interview formats like 'Aisle Be Honest.' This expansion signifies a significant step in their digital strategy, aiming to create fun, feel-good content.
This move comes despite the duo's substantial £30 million deal with ITV, which extends until at least 2028. Ant and Dec have a long-standing and highly successful partnership with ITV, fronting major programs like 'I'm A Celebrity... Get Me Out Of Here!' and 'Britain's Got Talent.' Their decision to diversify platforms highlights a growing trend in broadcasting and digital media.
The Belta Box name itself is derived from Geordie slang, meaning 'excellent,' reflecting the duo's ambition for the platform. Ed Sleeman from Mitre Studios expressed excitement about the shared ambition with the participating talent. Ant has stated that Belta Box is a natural next step, designed to be a space for content that brings people together.
