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Ananya Panday Dazzles as Tanishq's New Diamond Face
7 Jan
Summary
- Ananya Panday named brand ambassador for Tanishq Natural Diamonds.
- Partnership targets younger, fashion-forward diamond consumers.
- Her latest film faced box office challenges after release.
Actress Ananya Panday is slated to be announced as the new brand ambassador for Tanishq Natural Diamonds. This collaboration signifies Tanishq's strategic effort to engage a younger demographic with its natural diamond offerings, emphasizing authenticity and rarity. The move follows recent efforts by the brand to connect with independent young women.
Panday's endorsement portfolio continues to expand, featuring prominent brands like Chanel and Swarovski. However, this new role comes amidst a challenging period for her recent film, 'Tu Meri Main Tera Tu Meri,' which underperformed at the box office upon its Christmas Day 2025 release.
The partnership is expected to focus on the inherent value and unique appeal of natural diamonds, resonating with both Panday's personal brand and Tanishq's evolving market strategy. This aims to bridge the gap between established luxury and contemporary fashion preferences.
