Home / Arts and Entertainment / Amul Celebrates Ramayana Film with Creative 'Motion Epicture' Ad
Amul Celebrates Ramayana Film with Creative 'Motion Epicture' Ad
7 Nov
Summary
- Amul India created a new topical advertisement honoring the film Ramayana.
- The artwork features a clever wordplay, calling the film a 'Motion Epicture'.
- The film stars Ranbir Kapoor, Sai Pallavi, and Yash, with music by A.R. Rahman and Hans Zimmer.
Amul India has released a creative topical advertisement to commemorate the theatrical debut of Nitesh Tiwari's highly anticipated film, Ramayana. The artwork cleverly plays on words, presenting the film as a "Motion Epicture," a nod to both cinema and the brand's connection to food.
The Ramayana film, directed by Nitesh Tiwari, features an ensemble cast including Ranbir Kapoor as Lord Rama, Sai Pallavi as Sita, and Yash as Ravana. The musical score is a collaborative effort by A.R. Rahman and Hans Zimmer, with visual effects handled by DNEG, an Oscar-winning studio.
This topical ad from Amul reflects the brand's long-standing practice of creating witty advertisements inspired by major cultural events and releases. The "Motion Epicture" theme captures the essence of the film's grand scale and its impact on audiences.
