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Tandon: Internet Revolutionized Comedy Delivery
3 Mar
Summary
- Internet bypassed traditional filters for comedians.
- Comedians now balance long sets with short-form content.
- India sees a surge in live performances and big artist tours.

Comedian Amit Tandon recently shared insights on the evolving landscape of comedy, emphasizing the internet's transformative impact. He noted that digital platforms have eliminated the need for multiple approvals previously required by television, enabling comedians to connect directly with their audience. This shift has diversified comedy, with various genres now finding dedicated fan bases.
Tandon also discussed the changing demands on content creation, where consistent short-form material, such as reels, is now as crucial as full-length sets. While he prioritizes longer writing, he acknowledges the increased importance of editing and identifying key moments for social media extraction. This requires more post-production effort to adapt material for digital consumption.
Furthermore, Tandon highlighted a notable increase in live performances throughout India. He attributes this surge to event producers willing to invest capital and take risks to bring major international artists to the country. This trend is creating new experiences, even in tier-2 cities, as audiences engage with large-scale live events.




