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Amelia Dimoldenberg picky over guests after years of rejection
31 Aug
Summary
- Publicists once ignored Amelia Dimoldenberg's show but now seek spots.
- Chicken Shop Date rivals Graham Norton for celebrity media access.
- Dimoldenberg is now selective, rejecting guests solely for publicity.
Amelia Dimoldenberg, creator of the YouTube series Chicken Shop Date, has revealed a significant shift in her show's influence. Initially, securing mainstream celebrities for interviews was a struggle, with publicists preferring traditional television slots.
However, Dimoldenberg stated at the Edinburgh TV Festival that her show now holds comparable importance to The Graham Norton Show or BBC Radio 1 for celebrities promoting projects. This rise exemplifies how digital platforms, particularly YouTube, have reshaped the media landscape, especially for audiences under 35.
Dimoldenberg has interviewed notable figures like Ed Sheeran and Paul McCartney. She is increasingly discerning about guest selection, now rejecting individuals seeking appearances solely for promotional purposes. This trend underscores YouTube's growing power and the evolving media hierarchy.
Beyond her viral interviews, Dimoldenberg is expanding into traditional media. She is developing a teen drama for the BBC and a Hollywood romantic comedy, drawing inspiration from her own experiences navigating the entertainment industry.
