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AMC A-List Perks Expand to Film Market Access
21 Sep
Summary
- AMC A-List members gain access to private American Film Market screenings.
- This partnership aims to gauge audience response for potential acquisition deals.
- Movie fans can now attend market screenings alongside industry buyers.
AMC A-List members are now granted access to private American Film Market (AFM) screenings, a new benefit expanding beyond traditional perks like drink upgrades. Announced on Monday, this partnership between AFM, AMC Theatres, and the B-List Movie Club will allow film enthusiasts to attend private market screenings and slate presentations.
These exclusive events are hosted at the AMC Century City 15 multiplex, situated across from AFM's headquarters. Film buyers will be present, and the inclusion of AMC A-List and B-List Movie Club members is intended to provide crucial audience response insights. This feedback is valuable as companies consider acquisition and distribution deals for upcoming films.
Jackie Brenneman, president and CEO of the Independent Film & Television Alliance, highlighted the collaboration's potential to connect films with frequent moviegoers and offer valuable audience response. This move reflects the broader trend in the independent film industry to diversify beyond traditional blockbuster actioners.
Carrie Trotter, senior VP of marketing at AMC Theatres, expressed excitement about offering passionate moviegoers unique theatrical experiences. AFM's 47th edition will feature expanded screening options, including world and market premieres, from November 10 to 13 at AMC Century City, with numerous exhibiting companies expected to conduct business.