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Amazon MGM Backs Global Genre Hits Beyond Hollywood

30 Sep

Summary

Amazon MGM executives shared strategies for backing international genre projects.
Successes like 'Zeta' and 'Venganza' demonstrate global genre potential.
Creators need passion, conviction, and original ideas to pitch Amazon.

Amazon MGM executives, Javiera Balmaceda and Nicole Morganti, discussed their strategy for greenlighting non-English language projects, particularly in genre.

They cited "Zeta" in Spain and "Venganza" in Mexico as examples of successful genre bets. These productions aimed to prove local capabilities for delivering globally resonant action and emotion.

Balmaceda and Morganti stressed the importance of creators presenting original ideas with strong conviction. They noted that Amazon's international teams collaborate extensively on talent and scripts.

The company sees a growing market for Spanish-language horror and is committed to significant investment in Latin America. They plan to develop more projects, with a notable increase expected from 2028 onwards.

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