Amazon Races into NASCAR with New Family Series

Amazon is accelerating into the world of motorsports with a new NASCAR family drama series titled 'Godspeed.' The project is currently in development, with a writers room actively working on the scripts. Filming for the potential series is eyed for early 2027, pending a greenlight from Prime Video.

'Godspeed,' penned by Joe Pokaski, is envisioned as a one-hour family drama deeply embedded in the intense realm of NASCAR. The narrative follows the Parrish Motorsports team, the sole remaining family-owned establishment in Stock Car Racing with roots tracing back to original bootleggers. The family faces a profound challenge when their owner and primary driver perish in a racing accident.

In the wake of this tragedy, the owner's widow, Virginia, must step forward. She is tasked with uniting her divided family to salvage their cherished team, safeguard their enduring legacy, and pursue a championship title. This ambitious series is set to complement Prime Video's growing NASCAR content, which began with the 2025 NASCAR Cup Series season.