Home / Arts and Entertainment / Summer House Star's New Romance Sparks Brand Fallout
Summer House Star's New Romance Sparks Brand Fallout
1 Apr
Summary
- Cannabis brand removed Amanda Batula from campaign after romance news.
- Batula announced her split from husband Kyle Cooke in January 2026.
- Brand sales will still benefit the Last Prisoner's Project charity.
Flower by Edie Parker has removed "Summer House" personality Amanda Batula from its "Boobs on Drugs" campaign, just hours after its launch on March 31st. The decision followed Batula's public confirmation of her new relationship with co-star West Wilson. This news came mere months after Batula's January 2026 announcement of her separation from husband Kyle Cooke.
The "Boobs on Drugs" campaign, designed to "reclaim the narrative" around cannabis, featured Batula. However, after her relationship with Wilson went public, the brand replaced her with another model in campaign imagery on social media. Flower by Edie Parker stated, "Same shirt. Same great charity. New model."
While the brand's specific reasons remain unclear, social media users had divided reactions, with some calling the move "unprofessional" and others praising the decision to distance from perceived "messy" drama. Flower by Edie Parker has affirmed that campaign sales will still benefit the Last Prisoner's Project, a non-profit focused on cannabis criminal justice reform.
