Home / Arts and Entertainment / Amaal Mallik Cries Foul: Paid PR Campaign Targets Awarapan 2
Amaal Mallik Cries Foul: Paid PR Campaign Targets Awarapan 2
22 Jul
Summary
- Amaal Mallik alleges a paid PR campaign is targeting Awarapan 2.
- He urges listeners to judge the song with an open mind, not comparisons.
- Mallik reminds rivals to save funds for their own future film projects.
On July 22, composer Amaal Mallik publicly accused rival elements within the film industry of orchestrating a "paid PR" campaign against his new song, "Yeh Awarapan," from "Awarapan 2." Mallik stated that these efforts aim to negatively impact the film and its soundtrack.
He urged listeners to give the music time to resonate and to judge it on its own merits. Mallik also addressed comparisons to the 2007 film "Awarapan," clarifying that its original soundtrack featured adaptations. He advised those allegedly running the campaign to save their financial resources for their own future film projects.
Mallik concluded by emphasizing that music should be felt and accepted or rejected by the audience, rather than judged prematurely. He acknowledged the public's right to form an opinion, but encouraged them to listen with an open heart first.
