What was the false announcement made by Tools for Humanity?

Tools for Humanity falsely announced that its new product, Concert Kit, would be launched during Bruno Mars' "The Romantic" world tour.

Did Bruno Mars or Live Nation confirm a partnership with Tools for Humanity?

No, Bruno Mars Management and Live Nation jointly denied any partnership, stating they were never approached by Tools for Humanity.

Which artist will Tools for Humanity's Concert Kit now roll out with?

Tools for Humanity has revised its announcement to state that Concert Kit will roll out on the 2027 European tour for Jared Leto's band, Thirty Seconds to Mars.

Home / Arts and Entertainment / Startup Falsely Claims Bruno Mars Tour Deal

Startup Falsely Claims Bruno Mars Tour Deal

23 Apr

•

Summary

Startup Tools for Humanity falsely announced a partnership with Bruno Mars' tour.
Bruno Mars Management and Live Nation denied any existing or proposed collaboration.
The startup has since updated its announcement to feature Thirty Seconds to Mars.

Startup Falsely Claims Bruno Mars Tour Deal

Tools for Humanity, a startup co-founded by OpenAI CEO Sam Altman, recently faced a significant public correction regarding a claimed partnership. The company had announced its new product, Concert Kit, would debut on Bruno Mars' "The Romantic" world tour, offering verified humans exclusive access to tickets and VIP experiences.

However, representatives for Bruno Mars Management and Live Nation swiftly refuted these claims. In a joint statement, they asserted that no such partnership "does not exist" and that Tools for Humanity had not approached them. The startup’s initial announcement, including a blog post, has since been edited to reflect a new rollout plan.