Home / Arts and Entertainment / AI Sparks Controversy: Alia Bhatt's Image Used Without Consent
AI Sparks Controversy: Alia Bhatt's Image Used Without Consent
21 Apr
Summary
- Pakistani brand used AI to generate Alia Bhatt's photos for silk collection.
- Brand engaged with users about Bhatt's potential knowledge of the unauthorized use.
- The incident highlights growing concerns over AI misuse and personality rights.
AI-generated images of Bollywood actor Alia Bhatt have led to a significant controversy, with a Pakistani clothing brand utilizing her likeness without consent to advertise its silk collection. The brand, WajAyesha Clothing, posted images of Bhatt on social media, suggesting she endorsed their pure sheesha silk. User inquiries about Bhatt's awareness of the promotion were met with responses indicating the brand wished for her to see it. This situation has drawn parallels to previous instances where celebrities like Amitabh Bachchan and Salman Khan sought legal protection for their personality rights. Personality rights are crucial, granting individuals exclusive control over the commercial use of their name, face, and voice. Bhatt is slated to appear next in the espionage thriller 'Alpha (2026)', part of Yash Raj Films' spy universe.
