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Campaign Targets Ali G Film for Racist Stereotypes
29 Aug
Summary
- NewsCord campaign accuses Cohen of using satire for racist stereotypes.
- Critics decry Ali G character as an outdated, racist caricature.
- The film's marketing tagline is criticized for insensitivity.

Sacha Baron Cohen's upcoming mockumentary, 'Ali G: Who Iz I?', is facing significant backlash. A campaign launched by NewsCord accuses the character of Ali G of being a racist caricature of Black British and Jamaican culture, asserting that Cohen hides behind satire to enforce harmful stereotypes.
The campaign is actively contacting major cinema chains worldwide, urging them not to screen the film. This effort intensified after the recent release of the movie's trailer, which features Ali G in a faux Rastafarian outfit.
Critics, including writer Afua Hirsch, have labeled the character as outdated and reflective of harmful stereotypes. They argue that the character's humor is no longer acceptable and relies on offensive portrayals of Black and working-class women.