Home / Arts and Entertainment / Alexa India: K-Pop, Bollywood & True Crime Rule 2025
Alexa India: K-Pop, Bollywood & True Crime Rule 2025
15 Dec, 2025
Summary
- K-Pop and Bollywood music dominated Alexa's entertainment queries in India.
- True crime, spirituality, and business podcasts gained significant user interest.
- Users frequently sought celebrity trivia, including net worth and personal details.
Throughout 2025, K-Pop sensations, Bollywood icons, chart-topping songs, and true crime podcasts captured the attention of Alexa users across India. Entertainment queries, spanning music, celebrity trivia, and podcasts, saw a significant surge, with users increasingly relying on Alexa for immediate, hands-free access to content in English, Hindi, and Hinglish.
Global music trends and Indian favorites coexisted, with artists like BTS and Taylor Swift alongside Bollywood legends Lata Mangeshkar and Kishore Kumar. Viral tracks such as ROSÉ's 'APT' and Indian hits like 'Shaky' were frequently requested. This blend of new-age pop and timeless melodies highlights a dynamic listening landscape, with Arijit Singh and Pritam among the most requested Indian artists.
Podcasts also emerged as a key entertainment avenue, with users exploring genres from true crime and spirituality to business and fiction. Popular shows included 'The Horror Show' and 'The Desi Crime Podcast.' Alongside music and podcasts, celebrity trivia, focusing on net worth and personal details of stars like Shah Rukh Khan, remained a major draw, underscoring the diverse entertainment appetite of Indian Alexa users.
