What were the most popular music genres on Alexa in India in 2025?

K-Pop and Bollywood music were the most requested genres, alongside international pop hits.

Which podcasts did Indian Alexa users listen to most in 2025?

True crime, spirituality, business, and mythology-based podcasts were highly popular.

What kind of celebrity information did users ask Alexa about in 2025?

Users frequently inquired about celebrities' net worth, spouses, and physical attributes.

Home / Arts and Entertainment / Alexa India: K-Pop, Bollywood & True Crime Rule 2025

Alexa India: K-Pop, Bollywood & True Crime Rule 2025

15 Dec

•

Summary

K-Pop and Bollywood music dominated Alexa's entertainment queries in India.
True crime, spirituality, and business podcasts gained significant user interest.
Users frequently sought celebrity trivia, including net worth and personal details.

Alexa India: K-Pop, Bollywood & True Crime Rule 2025

Throughout 2025, K-Pop sensations, Bollywood icons, chart-topping songs, and true crime podcasts captured the attention of Alexa users across India. Entertainment queries, spanning music, celebrity trivia, and podcasts, saw a significant surge, with users increasingly relying on Alexa for immediate, hands-free access to content in English, Hindi, and Hinglish.

Global music trends and Indian favorites coexisted, with artists like BTS and Taylor Swift alongside Bollywood legends Lata Mangeshkar and Kishore Kumar. Viral tracks such as ROSÉ's 'APT' and Indian hits like 'Shaky' were frequently requested. This blend of new-age pop and timeless melodies highlights a dynamic listening landscape, with Arijit Singh and Pritam among the most requested Indian artists.