Alex Cooper Ditches UTA Amidst Major Investment

Alex Cooper's brand, Unwell Media, has concluded its association with talent agency UTA. This decision, confirmed on August 16, occurred on July 27, stemming from Unwell's substantial growth over the past year. Initially, UTA's focus was primarily on Unwell's podcast endeavors.

Following a $500 million investment deal finalized with WTSL on August 12, Unwell Media has strategically re-evaluated its traditional talent representation. The company is actively preparing for a new phase of accelerated expansion, aiming to enhance its operations across podcasts, television, film, live events, and consumer products.

Unwell Media is also establishing its own creative agency and foundation. The company seeks partners aligned with its rapid, large-scale, multi-vertical infrastructure development, especially in conjunction with WTSL. Cooper is reportedly in discussions with Creative Artists Agency, though no deal is finalized.

Unwell Media, co-founded by Cooper and Matt Kaplan in 2023, has seen significant scaling, with Cooper stating that seventy million women tune into Unwell monthly. The brand has expanded its podcast slate and ventured into television production, including a Netflix reality series. Cooper has also navigated past collaborations and departures with figures like Dave Portnoy and Alix Earle.