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Alaïa Transformed: Mulier's Last Show Stuns
6 Mar
Summary
- Pieter Mulier revitalized the Alaïa house over five years.
- He transformed the brand with a hit shoe and a popular bag.
- Mulier learned precision and that real luxury is the fit.

Five years ago, designer Pieter Mulier embarked on a seemingly impossible task: taking over the legendary house of Azzedine Alaïa. After Alaïa's passing in 2017, the fashion world believed his unique genius was unreproducible.
However, Mulier demonstrated his own innovative spirit, successfully revamping Alaïa. His final show before departing for Versace showcased a complete transformation, establishing his distinct design vocabulary while honoring the original aesthetic.
Mulier elevated Alaïa from a personal endeavor to a recognized brand. This transformation included the creation of a successful Mary Jane ballet flat and the distinctive Teckel bag, attracting celebrity endorsements.
The brand's growth led to a new, larger studio and showroom, supported by Richemont. While some of Alaïa's original focus on women may have shifted, Mulier successfully reintegrated the brand into contemporary fashion discussions.
His collection featured form-fitting knit dresses and elegant velvet suits, alongside innovative tiered skirts. The most striking pieces were the perfectly tailored coats, available in various materials and styles, which embodied his emphasis on precise fit.
Backstage, Mulier reflected on his time, stating he learned "precision," "editing," and that "real luxury is not what we all think." He implied luxury lies in the fit, not just embellishments or fabrics.
Mulier's tenure has made Alaïa a mainstream fashion entity. As his team continues the work and Richemont considers the future, the question remains whether this redefined vision and exquisite tailoring will sustain Alaïa's momentum.




