Home / Arts and Entertainment / Akshay Kumar Fights AI Deepfakes, Seeks Bombay HC Protection
Akshay Kumar Fights AI Deepfakes, Seeks Bombay HC Protection
15 Oct
Summary
- Akshay Kumar files suit to protect name, image, voice, and persona
- Follows similar moves by Hrithik Roshan, Asha Bhosle, and Suniel Shetty
- Concerns over unauthorized use of celebrity identities through AI
On October 15th, 2025, Bollywood superstar Akshay Kumar filed a suit in the Bombay High Court seeking protection of his personality rights. This makes him the latest A-list actor to take legal action against the unauthorized use of celebrity likenesses online, following similar moves by Hrithik Roshan, Asha Bhosle, and Suniel Shetty.
The issue of AI-generated deepfakes and digitally manipulated content has become a serious concern in the entertainment industry. Several high-profile figures have recently turned to the courts for relief, with the Bombay High Court granting interim protection to Asha Bhosle and Suniel Shetty earlier this month.
Akshay Kumar's decision to seek judicial protection underscores the mounting challenges faced by celebrities in maintaining control over their identity in an era where AI can easily replicate voices and faces. Known for his strong public image and disciplined persona, Akshay has built one of the most respected brands in Indian cinema, spanning acting, production, and philanthropy.
As India awaits a comprehensive legal framework to regulate the commercial use of AI-generated likenesses, such court interventions are expected to set important precedents for safeguarding celebrity rights in the digital age.
