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Trade Experts: Akshay Should Stick to Comedy Now
9 Jul
Summary
- Trade experts advise Akshay Kumar to focus on comedies and mass-appealing films.
- Past socially-relevant films have struggled post-pandemic.
- Comedies and big-screen entertainers are currently favored by audiences.
Akshay Kumar, known for his versatility, is facing a shift in audience preference, according to trade experts. While his socially-relevant films performed well before the pandemic, the post-pandemic era has seen a decline in their box office success. Experts suggest that a return to comedy and big-screen entertainers, which have recently succeeded, is crucial for his career.
Films like 'Housefull 5', 'Jolly LLB 3', 'Bhooth Bangla', and 'Welcome To The Jungle' have found success due to their comedic elements and mass appeal. Trade analysts emphasize that this genre aligns better with current audience demands for theatrical experiences. They believe that focusing on such films will not only benefit Akshay Kumar but also contribute to reviving the cinema exhibition business overall.
Industry professionals further note that comedies and entertainers make it easier to incorporate music and promotions, leading to wider audience acceptance. While Kumar has proven his ability in various genres, including upcoming thriller 'Haiwaan', the prevailing sentiment is that his comedic prowess is currently the most bankable for a healthy box office record.
